Grey Poupon
Work
Spec
Grey Poupon is the most name-checked condiment in rap music.
Meaning rappers have been giving us free advertising for decades. It’s time we repaid the favour.
We’ll provide the opportunity for up-and-coming rappers to advertise themselves to the world - showcasing their sauce - through a freestyle cypher, sponsored by Grey Poupon (and hosted in Beigel Bake.)
And on the decks, of course, we’ll reserve a spot for DJ Mustard.
From bars to jars
If you name-dropped us in your bars, we’ll put you on our jars.
Giving a shoutout to the rappers who gave us one first through limited-edition jars of Grey Poupon with swapped names.
Stunt activation
But one rapper in particular loves giving us shout-outs…
So let’s commemorate their commitment to advertising us over the years through gifting the Wu-Tang Clan legend Ghostface Killah a one-of-a-kind blinged-out Cannes Lion chain.