Duolingo
Work
Spec
In 2026, there’s nothing great about Britain.
So let's help people take their first steps to escape. Through learning a language.
Direct Mail
We can send direct mail, in the form of travel postcards that actually reveal the reasons why you’d want to travel from the UK to anywhere else.
Reactive
The price of pints in the UK has gotten out of control. So let’s create a reactive stunt, highlighting to pub-goers: escape before it gets any worse.
PR Stunt
Some people are crying out to escape, without even realising it.
So let’s gift the die-hard Wetherspoons superfans and the folk that only eat beans on toast Duolingo premium to help them plan their escape and explore the world out there.