Bundesliga
Work
M+C Saatchi Open House
Awarded
As a top 10 pick from 486 submissions.
The game's gone. Everywhere but Germany.
Because Bundesliga is the only league in the world owned by fans. Meaning it’s not over-polished or over-commercialised. Instead, it’s authentic and raw - something that fans in other leagues aren’t used to.
Website positioning
To show how much we’re in a liga of our own, let’s own our negative reviews, highlighting them on our website.
Stunt activation
To cheekily celebrate what fans from other leagues don’t understand about the Bundesliga, we’ll launch limited-edition Bayern shirts, except their 5 stars are swapped for a half star instead.
