Buldak Noodles
Work
Spec
Korea’s known for many things: K-Pop, K-Dramas and K-haos: in the form of nuclear bombs.
Like these bombs, Buldak noodles are apocalyptically hot, making them Korea’s newest threat to the Western world.
Stunt activation
For a viral, PR-able stunt idea, let’s have a fake nuclear sub appear in the Thames, with the Buldak logo on the side.
There’ll be no explanation, no warning, but heaps of potential for UGC content and organic engagement.
The Mascot
The original mascot.
The updated mascot.
Radio Ad
SFX:
Jarring emergency alert sounds
V/O, News Reporter (Urgently):
“We interrupt this program for some breaking news...”
SFX:
Explosions, fire, planes going overhead
V/O, News Reporter:
“Korea have just sent their newest form of apocalyptic heat...”
SFX:
Buildings collapsing, fire burning louder.
V/O, News Reporter:
“...now in spicy chicken flavour.”
V/O, Epic voice:
“Buldak Noodles. Korea’s Newest Nuclear Threat.”