Buldak Noodles
Work
Spec
Korea’s known for many things: K-Pop, K-Dramas and K-haos: in the form of nuclear bombs.
Like these bombs, Buldak noodles are apocalyptically hot, making them Korea’s newest threat to the Western world.
Stunt activation
Viral brand awareness is achieved through a mysterious nuclear submarine that appears in the river Thames.
The Mascot
The original mascot.
The updated mascot.
Radio Ad
SFX:
Jarring emergency alert sounds
V/O, News Reporter (Urgently):
“We interrupt this program for some breaking news...”
SFX:
Explosions, fire, planes going overhead
V/O, News Reporter:
“Korea have just sent their newest form of apocalyptic heat...”
SFX:
Buildings collapsing, fire burning louder.
V/O, News Reporter:
“...now in spicy chicken flavour.”
V/O, Epic voice:
“Buldak Noodles. Korea’s Newest Nuclear Threat.”